I am not 100% a pizza lover. For me, pizza is a simple and quick solution to solve my hunger issues within short time and these are the main reasons I love it. So, what is the insight for a pizza lover? A delicious pizza, easy order, and fast delivery are all necessary. Maybe one more thing matters as well. That is personalized service experience which helps to enhance the customer loyalty because of human nature. People always love something unique!
Clearly understood those insights, Red Tomato Pizza launched an innovation which combined a simple technology and mobile device to create a new customer experience!
Red Tomato Pizza is a neighborhood food chain in Dubai. Home delivery is popular but also hard to execute because of more than 200 nationalities in a city. Even though some competitors tried to fix this issue via mobile apps, the process in apps was still not simple enough to fully satisfy customer need.
innovative one-touch pizza ordering device to loyal customers
1.Easy to set up
-Set up magnet with mobile via Bluetooth
-Press button to order
-Automatically update pizza flavor preference
2.Easy to use
-Click the button
-Receive a message to confirm
-Send message to confirm order
-A Delicious pizza comes!
3.Right order placement
-No language issue to misplace the order
-Show the required time to delivery
5.Works for all kinds of phones, not only smart phones!
1. Exclusive to loyalty customers to create the uniqueness
2. Two-tiers youtube videos to create online buzz
The reasons I like this campaign
1. A simple technology, just Bluetooth, to provide a simple solution for customer unmet needs
2. Created exclusiveness to loyal customers and at the same time provide opportunities to everyone who has a phone
3. Deliver a new service experience to customers and engage with existing current customers
4. Full of future potential usage
-Add location-based function into device or apps. For customers with smartphone, they can order anytime and anywhere. For customers with traditional cell phone, they can still order whenever at home.
-Design magnets of different flavours with different styles for people to collect.
-Easy to collect and analyze customer data for flavor development, promotion, and CRM usage.